An annual bicycle ride for CycleKids
A consistent design and color palette enhanced the brand from year to year
For an investment services firm firm
Strong. simple shapes represent the firm's structure
The logo was designed to work in different formats and color combinations
On the monochromatic website, white, a primary color for the identity, was the strongest choice
A more varied color combination gave the Funds Group their own look while still connecting closely with the parent brand
A good logo absorbs everything you put around it and very quickly takes on and expresses those attributes.